When did you decide you were okay with settling?

You did what your parents told you. Or your boyfriend. Or whatever.

You got the degree you didn’t want, took the job you weren’t sure about,  did the thing you were supposed to do.

You started living the life everyone expected you to. You started accepting less as the normal.

It wasn’t always this way. It just happened.  Gradually, you lost sight of you. (God, have I been there.)

But the beautiful thing in the midst of it all is that you always have a choice to change all of that.

And if you’re here, you’re ready to choose something different.

You are done settling – and you’re ready for what’s next.

My name I’m Dusti Arab. (Yes, really.) And I’m not interested in a life half-lived.

Stop me if you’ve heard this one. 

Once upon a time, there was a poor kid from a small town who never fit in. She married the first boy that ever looked at her, had a baby, and ever so slowly learned to think for herself.

After a brutal divorce, she rebuilt her life from the ashes. She moved into the city, reinvented herself for the umpteenth time, and started creating a life she loved.

Oh, you have heard this one? I’ll skip ahead.

These days, I’m the CEO of a boutique marketing agency – thinkCHARM, an Amazon bestselling author, and an increasingly frequent globetrotter.

This wasn’t what I expected my life to be. It’s better. 

I chose to stop settling. And I sincerely hope if you get nothing else from my work, you can say the same.

My work centers around reinvention, choosing authencity over what’s easy and relentless honesty with oneself over the expectations and mediocrity of the status quo. I do a lot of different things as a result.

I’m a writer by trade, but I don’t believe in doing just one thing. Before I was writing, I owned a cafe. I spent 10 years mastering the art of being behind the counter, getting someone what they needed (even if they didn’t quite know what it was when they walked in), and making sure in that moment, someone felt seen. Now, just like the act of connecting with someone over a cup of coffee, I help companies connect with their right people using the perfect words.

If you’re interested in learning more about the work I do and how we can partner together, check out my work with me page here.

Fun facts:

Currently, I’m working on a book about a life challenge I took on to learn how to date with 52 dates in 52 weeks, learning to play ukelele, and mastering my beignet recipe.

I hike through forests, dance various ballroom dances, and sing more karaoke than is recommended. Traveling makes my soul sing, baking keeps my heart happy, and gardening keeps me grounded.

I have two kids, and I certainly have NO IDEA where they get their drama or sass from, so hopefully their teachers don’t google me.

You can stay connected with me here on FacebookInstagram, and Twitter. Subscribe to my infrequent newsletter here.