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Personality-driven brands: a theory

I have a theory. Over the past 10 years, I have almost exclusively worked with brands that were led by someone with a powerful personal brand. I call these businesses personality driven companies. They are almost always solopreneurs or small businesses – and...

I have no why story.

I finally realized why I despise Simon Sinek’s Starts With Why. It’s because *the ability* to have a why story is rooted in privilege. Until not long ago, my why story has been “to survive” or alternatively, “because this is what I have...

Edges and envelopes

I’m beginning to get inclinings of what the reinvention co can become. It’s like watching a piece of marble slowly take the shape of an artist’s dream. Pieces I shaved down so long ago begin to look like legs, and realizing I have something to stand...
February State of The Debt Repayment Plan

February State of The Debt Repayment Plan

Last month, I set some pretty ambitious goals for the year, and the biggest one was crushing my debt into smithereens. So how did February go? Well, I bought my first big girl bed (and I’m nesting like whoa right now). I didn’t sacrifice the things that...
In the pursuit of joy

In the pursuit of joy

Two weeks into the new year, and I’m surprised the direction things have already taken. My biggest goals for this year are around fun, finances, and fitness, and so far? I’m crushing it. (Shut the fuck up. I know it’s been two weeks, and it’s...