I have a theory. Over the past 10 years, I have almost exclusively worked with brands that were led by someone with a powerful personal brand. I call these businesses personality driven companies. They are almost always solopreneurs or small businesses – and...
I finally realized why I despise Simon Sinek’s Starts With Why. It’s because *the ability* to have a why story is rooted in privilege. Until not long ago, my why story has been “to survive” or alternatively, “because this is what I have...
You’re considering hiring someone for reason – you’re busy AF. But hiring someone, even someone who comes with experience and receipts, isn’t enough to make sure you’re going to be successful. As someone who has wasted a whole lot of cash...
I’m beginning to get inclinings of what the reinvention co can become. It’s like watching a piece of marble slowly take the shape of an artist’s dream. Pieces I shaved down so long ago begin to look like legs, and realizing I have something to stand...
Last month, I set some pretty ambitious goals for the year, and the biggest one was crushing my debt into smithereens. So how did February go? Well, I bought my first big girl bed (and I’m nesting like whoa right now). I didn’t sacrifice the things that...
Two weeks into the new year, and I’m surprised the direction things have already taken. My biggest goals for this year are around fun, finances, and fitness, and so far? I’m crushing it. (Shut the fuck up. I know it’s been two weeks, and it’s...
