I got an email this week with some great questions about Kickstarter, and I’d thought I’d share my insights publicly.
I was wondering how you start a Kickstarter project. I am really hoping to start my own nonprofit organization, and I need financial help and support. What do you do? What info do you need to create this project to get funded? Is this a good and helpful process to use Kickstarter?
These are pretty common questions, and crowdfunding can be confusing at first. Here’s what I’ve learned from my successfully-backed project, as well as consulting on many others.
First of all, Kickstarter is only for creative projects. If you have a less specific goal in mind, another site like IndieGoGo, GoFundMe, or one of the many copycat sites may be a better choice.
What makes Kickstarter so desirable in comparison to other sites is twofold. One, they have the biggest platform and the most internet cred. Second, because Kickstarter only lets you lists creative projects, it makes you get hyperspecific – in other words, by the end of the process for creating a well-thought out project, you’ve also got a great sales page – the makings of a business.