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What I’m Doing Now

For work

I run the reinvention co, a marketing consultancy for service-based small business owners who give a damn. I offer half-day intensives to create marketing plans you’ll actually use. (And stop stressing about what everyone else is doing, marketing “shoulds”, etc.)

Love working together? Then we can continue on with me as your Fractional CMO. (Heads up, I’ll be out Q2 and Q3!)

Book a coffee chat here to talk marketing with me.

In my life

1/16/23 – I’m 29 weeks pregnant and preparing for Q2-Q3 maternity leave. My husband works for a great company that offers 12 paid weeks of paternity leave, so Q2 is all about baby and renegotiating our life with the new addition. 

Thanks to an Ancestry DNA test, I recently connected with my bio dad for the first time. (Yep, my life is officially a Lifetime movie.)

2023 goals

I toyed with the idea of no goals for this year, but my brain just couldn’t handle it. Ya girl needs some structure! After the new arrival gets here, I’m going to be working on things in a more flexible way, so I’m thinking about it more as projects I have the option of working on as I like.


  • Prepare for maternity leave – personal
    • I’m inching closer to feeling ready for my little guy to show up. (We’re having a boy! Currently leaning towards Emerson for a name.) We still have a few things we need to buy, as well as picking up hand-me-downs from friends. Also, I need to get out thank you notes to everyone who has helped us already! 
  • Prepare for maternity leave – professional
    • Paying subscriptions in advance, setting up my OOO autoresponder, making sure I’ve got emails and social updates ready to go in advance… it’s a lot of back-end work, but it’s the kind of work I’m so grateful to have the opportunity to do. 
  • Wrap up remodel
    • As I’m writing this on 1/16, contractors are putting in drywall in the basement, and sweet baby jesus, I cannot wait to be finished with this project. We’ve got a bathroom and nursery being built, plus soundproofing my office. It’ll be amazing once it’s done, but for the moment, it’s a lot of rather loud and expensive #FirstWorldProblems.
  • Publish Braver Than Before
    • I’ve been working on this manuscript since 2020, and it’s nearly ready. This was an unexpected thing to pop back up on my radar, but the timing feels really good. 

More projects for 2023…

  • Get my license
  • Work in my garden
  • Work on my novel 
  • Stay engaged with my communities on and offline

      2023 travel

      • June
        • We’re going to spend a week in the Bend, OR area visiting my bestie and her family.
      • August
        • My SIL is getting married in Cannon Beach, OR, and I can’t wait to celebrate her and Mike with the fam. 
      • December
        • Mexico?! I’m currently working on convincing my husband’s family to do Christmas in Cabo, will let you know if I’m successful. (Happily accepting reccs for family-friendly all-inclusive resorts!) 

      Some time in 2023…

      • Brookings, OR
      • Seattle, WA