Systems are crucial for accomplishing your most important tasks, in life or business. If you’re throwing a bunch of things at the wall, I can tell you right now what you’re going to end up with: A mess.
Lately, I’ve been having a lot of discussions with folks across wildly different industries about getting the back-end systems of an effective marketing program setup because you can same so much time so fast by implementing some simple automation tools.
Typically, when I setup a system around content marketing, it looks like an replicatable editorial calendar that takes into account email marketing, blogging, Instagram, and Facebook groups.
Because I know many of you are in the beginning steps of starting a business or are still learning how to set these systems up, let’s take a first step – let’s get started with email marketing.
I recorded this video last year as part of a series I created on systems for small business owners. This video explains how to get started with Mailchimp, a free (until 2000 subscribers) email marketing solution popular with small business owners.
(Niche note: to my friends who work in direct sales or cannabis, Mailchimp explicitly doesn’t allow your businesses to use their platform. I recommend using ActiveCampaign, which is a better platform anyway.)