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Barter offer: wisdom teeth for tiny bits of wisdom

My son’s dad has been out of the country for the past three and half weeks. I typically have him half time, and while I couldn’t imagine being away from him for more than a night a few short years ago, I’ve become accustom to my rhythms. These...

Systems talk: Getting Started with Mailchimp

Systems are crucial for accomplishing your most important tasks, in life or business. If you’re throwing a bunch of things at the wall, I can tell you right now what you’re going to end up with: A mess. Lately, I’ve been having a lot of discussions...

Personality-driven brands: a theory

I have a theory. Over the past 10 years, I have almost exclusively worked with brands that were led by someone with a powerful personal brand. I call these businesses personality driven companies. They are almost always solopreneurs or small businesses – and...

I have no why story.

I finally realized why I despise Simon Sinek’s Starts With Why. It’s because *the ability* to have a why story is rooted in privilege. Until not long ago, my why story has been “to survive” or alternatively, “because this is what I have...

Edges and envelopes

I’m beginning to get inclinings of what the reinvention co can become. It’s like watching a piece of marble slowly take the shape of an artist’s dream. Pieces I shaved down so long ago begin to look like legs, and realizing I have something to stand...