Systems are crucial for accomplishing your most important tasks, in life or business. If you’re throwing a bunch of things at the wall, I can tell you right now what you’re going to end up with: A mess.
Lately, I’ve been having a lot of discussions with folks across wildly different industries about getting the back-end systems of an effective marketing program setup because you can same so much time so fast by implementing some simple automation tools.
Typically, when I setup a system around content marketing, it looks like an replicatable editorial calendar that takes into account email marketing, blogging, Instagram, and Facebook groups.
Because I know many of you are in the beginning steps of starting a business or are still learning how to set these systems up, let’s take a first step – let’s get started with email marketing.
I recorded this video last year as part of a series I created on systems for small business owners. This video explains how to get started with Mailchimp, a free (until 2000 subscribers) email marketing solution popular with small business owners.
(Niche note: to my friends who work in direct sales or cannabis, Mailchimp explicitly doesn’t allow your businesses to use their platform. I recommend using ActiveCampaign, which is a better platform anyway.)
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Filed Under:
Dusti Arab, Fractional CMO
And the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams.
Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can't get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.)
She is the host of Referral Worthy, a podcast for small business owners ready to go from "best kept secret" to the go-to name in their niche.