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The most valuable lesson I learned in 2023

Parts of this are probably going to come out wrong, but I hope you’ll bear with me as I suss this out. I think there’s something important here for more than just me. It’s me! Hi! I’m the problem, it’s me! The most valuable work lesson I learned this year? Not being so trigger-happy on…

Reinvention Co - Dusti Arab

a manifesto to improve the personal development space

Hi. I’m Dusti, a Fractional CMO and marketing strategist in the personal development space, and as a long-time service provider, I am an outspoken critic of the false promises, hypocrisy, and theft rampant in this multi-billion-dollar unregulated, and often harm-causing corner of the internet. Despite it all, I think there is good here – and…

Reinvention Co - Dusti Arab

With love from Colorado

Sitting at Corinne for brunch with my three beverages – orange juice for morning sickness, water for life, and coffee for my brain – I think I’ve finally adapted to the altitude and caught up on the lack of sleep. I’ve been in Denver since last Friday for The Failure Ball, seeing some of my…

Reinvention Co - Dusti Arab

Unexpected news

I’m still reeling from Wednesday. Making good on a campaign promise, Biden’s administration provided student loan relief to millions – including myself. As a recipient of Pell grants, meaning I was very poor when I went to college, $20,000 of my student loans were effectively wiped away with the stroke of a pen. I had…

Reinvention Co - Dusti Arab

love and light: the harbingers of death

It’s been a minute since a Facebook post got me so fired up I had to rage write a blog post before bed, but here we are. Someone who I’m not sure how I’m connected to posted a fake Times cover calling Trump America’s greatest president. My feed is typically scrubbed sparkling clean of any…

Reinvention Co - Dusti Arab

circus freak

I walked in and watched a woman hanging upside down from the silks and took a deep breath. Day one. Let’s do this. I’ve been thinking about trying aerial since my friend Sarah Jane (you may remember her from slutwine) told me about it a couple years ago. At the time, it seemed too far…

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beautiful messy perfect

Jon and I saw the house we applied for on Sunday. We applied sight unseen Friday – the rental market in Portland is tight – and they said we’d be first in line for the place. (Who knew it would be so hard to find a three bedroom with a yard that will take a…

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For the woman who will never just be one thing

You know those people who’ve always known what they were going to be when they grew up? The ones who kept to the straight and narrow who never questioned their path, at least not for a moment or two. The ones who, even after they fall apart, pull it back together and package it and…

Reinvention Co - Dusti Arab

Barter offer: wisdom teeth for tiny bits of wisdom

My son’s dad has been out of the country for the past three and half weeks. I typically have him half time, and while I couldn’t imagine being away from him for more than a night a few short years ago, I’ve become accustom to my rhythms. These rhythms that allow me to work, move…

Reinvention Co - Dusti Arab

Systems talk: Getting Started with Mailchimp

Systems are crucial for accomplishing your most important tasks, in life or business. If you’re throwing a bunch of things at the wall, I can tell you right now what you’re going to end up with: A mess. Lately, I’ve been having a lot of discussions with folks across wildly different industries about getting the…