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How to choose a webinar topic that guarantees better leads
Webinar funnels are this year’s bread and butter marketing hack, and if you’ve been on one, you probably know why. When they are done right, they are informative, fun, and efficient. I know for me, at the end of a really excellent webinar, I’m primed to buy. In particular, the way Amy Porterfield sets up her…
One year
This morning, I woke up with grey skies in an off-grid house encapsulated in forest next to the man I love. I got to enjoy his lovely family (and his sister’s excellent food) with him again. Just a weekend like any other. Just as magic as the last one. Weekends of wine tasting and hiking and learning to play.…
Why I’m Not Hiring You: How To Completely Fail Your First VA Test
This has been a crazy, explosive business month for me. I’ve closed more deals than ever in a single month. It finally hit a breaking point. I needed some admin help in order to keep up my writing quality. And I realized how much I had a hard time letting go of. Because I do. So.…
An invisible summer
(I wrote this early in September and thought I’d lost it. Here it is now – a speck of sunshine to help alleviate the gloom.) I am overcome. Overwhelmed, overthrown, overjoyed. I feel as though part of my self is over, and in its place exists something so sweet, so foreign, words elude me to…
Say yes
Feel stuck? Here’s your answer. Does the project sound terrifying (in the best way)? Say yes. Are you uncertain what’s coming next for you? Say yes. Are you afraid of what it means if you don’t do it? Then say yes. Rest assured, you will fail far more frequently than your naysaying peers. But if…
What happens when you stop moving?
“Just trying to adjust to to single motherhood. I love my son (4yrs) but damn this is hard! I love reading your posts Dusti, they give me hope lol. Even though your across the country, we’ve never met, or even talked I feel like I can so relate to you! Keep inspiring others with your…
How to develop a brand style sheet (plus a download)
Most traditional biz advice says you need to be able to describe yourself in one sentence. You need that snap crackle sizzler of a one-liner that will make people instantly understand you and curious to hear more of what you have to offer them. And I think that’s bullshit. You don’t need a one-liner. You…
Not everyone is going to like it (or you)
I read a great article once (that I wish I could remember who wrote) about how a harried mom at the mall was trying to get her kids to calm down and eat at the food court. As she sat down with her kids, she noticed another mom (who happened to be put together) at…
How to build resilience (or fearlessness is overrated)
You had everything planned. It was perfect. What could possibly go wrong? The unexpected happens. The one variable you couldn’t have possibly accounted for manages to knock everything offtrack. Everything comes crashing down. You break down. You sob until you think you can’t cry anymore and then you sob some more. Why do we ever…