Feel stuck? Here’s your answer.
Does the project sound terrifying (in the best way)?
Say yes.
Are you uncertain what’s coming next for you?
Say yes.
Are you afraid of what it means if you don’t do it?
Then say yes.
Rest assured, you will fail far more frequently than your naysaying peers.
But if you need to make a change, you have to do something different.
So jump.
Say yes.
Recent + Relevant Posts:
A big ask – and lots to give.
As some of you know, I’ve been staying at my mom’s since August. It’s helped me stabilize my finances some and keep up to date on all those lovely little pieces of debt I’ve been paying off while I was searching for a job. And if you’ve known me long, you know that staying there…
What happened. (Now leave me alone.)
Lately, I’ve been a little, um, emotional. Tapped out. Closer to fight or flight than I want to be. I kicked a foot-shaped dent into the side of some asshole’s Mini Cooper who tried to get me to get into his car. (I’m pro sex work/ers, but I’m real anti old white guys thinking everyone…
Fuck love and light.
Trigger warning: Woo woo bitches with no backbone taken to church below. I am very, very angry. I’ve been working online for the past 7+ years, and let me tell you, I never planned on being a marketer. Once upon a time, I just wrote. I shared the things I was learning in the hopes…
It took me 7 years to find sustainable success. How long will it take you?
I’ve been having a lot of great conversations with my colleagues about what it takes to be successful in business, especially around how long it takes. The common theme I’ve heard from people I respect and have watched grow alongside me is that it takes many of us 7 years. SEVEN YEARS?! I hear you…
Filed Under:
Dusti Arab, Fractional CMO
And the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams.
Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can't get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.)
She is the host of Referral Worthy, a podcast for small business owners ready to go from "best kept secret" to the go-to name in their niche.