People who don’t write or garden must spend a lot of money on therapy.

For the last year, I’ve wanted to finish up the last of my bachelor’s degree, and start pursuing a master’s degree. Why traditional education? Because I want to teach unconventionally within a conventional place. I want to support that handful of people who *get it.* The freedom fighters. The seekers.

But it’s been a battle. MAT or MFA? High schoolers or college students? Politics with parents or politics with everyone else? But oh, to focus on writing. And to share it with others!

It won’t be the only way I work with others, but I do think it adds a layer of community involvement that I can’t replicate in any other way. Being a contributing part of where you are is crucial.

Recently, I was speaking with someone who admitted he thought place was “pointless.” I understand what he meant – that where you are from matters less than what you do. But to dismiss place and its effect on us, not to mention our effect on place.

I didn’t really value what I had growing up until I started traveling. During a nine-month stint in San Antonio, I was christened “Granola” because I wanted to recycle cardboard at the cafe I managed. On the other side of things, I met some of the most generous and loving people I’ve ever had the privilege of knowing. But it didn’t take long to realize Texas was great to visit, but it’s not home.

Seattle is fun, like Portland, but the people are colder there.

Los Angeles has no soul.

Place is prophetic of who you’ll become. You can’t outrun your past. It’s why we have this idea of “coming home” in so many stories, but especially in songs. Music has a way of conveying a loneliness for place no other medium can touch.

Place can feel like something that happens to you. You are a result of your surroundings. But you also leave an imprint on those surroundings.

How? Simple. When you engage with your community, you change it for the better. You make an impact on kids lives. You plant trees the next generation will get to enjoy. You create a social fabric worth hanging on to, coming back to, and sharing.

Recent + Relevant Posts:


The most valuable lesson I learned in 2023

Parts of this are probably going to come out wrong, but I hope you’ll bear with me as I suss this out. I think there’s something important here for more than just me. It’s me! Hi! I’m the problem, it’s me! The most valuable work lesson I learned this year? Not being so trigger-happy on…

Reinvention Co - Dusti Arab

a manifesto to improve the personal development space

Hi. I’m Dusti, a Fractional CMO and marketing strategist in the personal development space, and as a long-time service provider, I am an outspoken critic of the false promises, hypocrisy, and theft rampant in this multi-billion-dollar unregulated, and often harm-causing corner of the internet. Despite it all, I think there is good here – and…

Reinvention Co - Dusti Arab

With love from Colorado

Sitting at Corinne for brunch with my three beverages – orange juice for morning sickness, water for life, and coffee for my brain – I think I’ve finally adapted to the altitude and caught up on the lack of sleep. I’ve been in Denver since last Friday for The Failure Ball, seeing some of my…

Reinvention Co - Dusti Arab

Unexpected news

I’m still reeling from Wednesday. Making good on a campaign promise, Biden’s administration provided student loan relief to millions – including myself. As a recipient of Pell grants, meaning I was very poor when I went to college, $20,000 of my student loans were effectively wiped away with the stroke of a pen. I had…