Reinvention Co - Dusti Arab

It’s funny how places shape you.

It’s a collection of memories that piece together the majority of my youth.

A baptist church that consumed all of my time and energy, where I tried to please a god and people who called me Jezebel. A community theatre where I explored what it felt to be out of my own skin for just a little while, to be someone else and escape. A farm, a cult, shitty apartment after shitty apartment, and all for what?

Mostly, you feel like a place that suffocated the person I wanted to become and made her feel like an impossible truth. But you were wrong.

How do we feel nostalgia for such places?

But there was also soft rain on the front porch amidst old cedar trees. Having the cafe for however short a time and knowing I had a place in the community where I belonged. Hiding in the sanctuary in the middle of the night when I had no where else to go and taking solace there. Cinnamon rolls I still dream about.

It was never home. But it is the town that built me, and I can make my peace with that.

Recent + Relevant Posts:


The most valuable lesson I learned in 2023

Parts of this are probably going to come out wrong, but I hope you’ll bear with me as I suss this out. I think there’s something important here for more than just me. It’s me! Hi! I’m the problem, it’s me! The most valuable work lesson I learned this year? Not being so trigger-happy on…

Reinvention Co - Dusti Arab

a manifesto to improve the personal development space

Hi. I’m Dusti, a Fractional CMO and marketing strategist in the personal development space, and as a long-time service provider, I am an outspoken critic of the false promises, hypocrisy, and theft rampant in this multi-billion-dollar unregulated, and often harm-causing corner of the internet. Despite it all, I think there is good here – and…

Reinvention Co - Dusti Arab

With love from Colorado

Sitting at Corinne for brunch with my three beverages – orange juice for morning sickness, water for life, and coffee for my brain – I think I’ve finally adapted to the altitude and caught up on the lack of sleep. I’ve been in Denver since last Friday for The Failure Ball, seeing some of my…

Reinvention Co - Dusti Arab

Unexpected news

I’m still reeling from Wednesday. Making good on a campaign promise, Biden’s administration provided student loan relief to millions – including myself. As a recipient of Pell grants, meaning I was very poor when I went to college, $20,000 of my student loans were effectively wiped away with the stroke of a pen. I had…