Things I’m over in 2018:

– diet ads
– people who refuse to take responsibility for their actions
– people beating an overdone topic into the ground  (see minimalism)
– clickbait that doesn’t deliver
– entitled white men
– pseudoscience and all of the bullshit served alongside of it
– spiritual bypassing
– willing ignorance
– catering to entitled white boy feelings
– pretending misogyny lite is fine
– keeping the peace when it means I get screwed
– your fucking excuses
– my fucking excuses
– keeping my mouth shut
– fomo
– people who only want you around when it’s convenient
– “Christians” who are anti-abortion/anti-women
– anyone who tries to control my body
– your inability to fucking Google it
– anyone who tries to manic pixie me

Things I’m here for in 2018:

– sharing what’s really going on
– having hard conversations
– bringing people in
– generosity in every form
– every sparkly thing I can get my hands on
– women helping women
– sweet potatoes in every form
– people who show up even (especially) when it’s hard
– keeping the peace when it means we all go together
– showing the fuck up for my life
– taking care of my body
– eating whatever the fuck I want
– people who give a damn
– living life as intensely as I damn well please
– travelling
– staying up all night
– love stories
– doing whatever the fuck I want (as long as it doesn’t hurt anyone)

Recent + Relevant Posts:


The most valuable lesson I learned in 2023

Parts of this are probably going to come out wrong, but I hope you’ll bear with me as I suss this out. I think there’s something important here for more than just me. It’s me! Hi! I’m the problem, it’s me! The most valuable work lesson I learned this year? Not being so trigger-happy on…

Reinvention Co - Dusti Arab

a manifesto to improve the personal development space

Hi. I’m Dusti, a Fractional CMO and marketing strategist in the personal development space, and as a long-time service provider, I am an outspoken critic of the false promises, hypocrisy, and theft rampant in this multi-billion-dollar unregulated, and often harm-causing corner of the internet. Despite it all, I think there is good here – and…

Reinvention Co - Dusti Arab

With love from Colorado

Sitting at Corinne for brunch with my three beverages – orange juice for morning sickness, water for life, and coffee for my brain – I think I’ve finally adapted to the altitude and caught up on the lack of sleep. I’ve been in Denver since last Friday for The Failure Ball, seeing some of my…

Reinvention Co - Dusti Arab

Unexpected news

I’m still reeling from Wednesday. Making good on a campaign promise, Biden’s administration provided student loan relief to millions – including myself. As a recipient of Pell grants, meaning I was very poor when I went to college, $20,000 of my student loans were effectively wiped away with the stroke of a pen. I had…