How to (easily) advertise your webinar

Congratulations! You have a fantastic idea for a webinar and you are taking the steps to make it happen! You are going to #breaktheinternet with this webinar!

But first, you have to tell people about your fabulous webinar. This post is going to show you how to create images for social media and email marketing WITHOUT LOSING YOUR MIND. Because, let’s be honest, after carefully creating your webinar, advertising it should be simple and fun.

Let’s get started!

Say I had created a webinar about creating webinars (very meta, I know, but stay with me)…

First, I would create a few email headers for Mailchimp.

NOTE: If you are not very comfortable with designing your own images, I highly recommend Canva. It’s a free service that is incredibly easy to use. But if you need help, they have a comprehensive help section and even a “design school” to give you some inspiration.

You want these images to have the title of the webinar and – this may be obvious – but they should look pretty.

Here’s a stock photo I am going to use for an email header. Keep in mind that email headers are long and narrow (600px x 200px) when selecting a photo.*

Next, you’re going to type your webinar’s title.

Look at that! You’ve made an email header!

Style sages Stacy London and Clinton Kelly (of TLC’s What Not To Wear) always say, “It doesn’t have to match, it just has to go.”

The same rule applies for all of your social images. For the sake of consistency, make sure they all coordinated.  For example, limit the fonts you use to two different ones, make sure your images match each other in terms of style, stick to a warm color palette if that’s what you like.

Once you establish what kinds of images you want, it will be that much easier to make them work across platforms (Email, Facebook, Instagram, Pinterest) and you’ll further establish your brand! #winning

So here are some example email headers that go.

A)

B)

C)

Now the social media images should be easy! On Canva, you can select what type of social image you are creating and work with the templates available to that platform.

For social media images, you should add a little more information besides the title – like your website!

Here’s an example of a Facebook post.

(Note how this goes with the email header)

Repeat for your other social media platforms and congrats!

You’re ready to market your webinar!

*Don’t know where to find free stock photos? See my earlier post.

Questions? Leave a comment below.