I’ve been having a lot of great conversations with my colleagues about what it takes to be successful in business, especially around how long it takes. The common theme I’ve heard from people I respect and have watched grow alongside me is that it takes many of us 7 years.
SEVEN YEARS?! I hear you say – Yes, you heard me.
This is year 7 for me, and after a rocky start to the year, it looks like things are leveling out in a way that could be sustainable long-term. It’s heartening to me, honestly. It makes me feel less like I’ve been wasting my time with a hustle that never quite ends and more like I’ve persisted in spite of the difficulties of both life and business.
It’s not the kind of growth that makes you pop the champagne and celebrate, but it is the quiet kind of triumph that whispers inside, “Yes. It was definitely worth it. and now I’m here.”
But I hear you over there.
Does it really have to take 7 years?
I don’t think so. But I can tell you exactly who will take at least that long to get where they want to be.
“I am completely overwhelmed with everything I have to get done for this launch.”
“Oh my god, I just need it done.”
“Honestly, I’ve been dreading doing this so much that I’ve been stalling on it for months.”
When you finally hit the point where you’re ready to hire someone to handle it, then you have to ask for recommendations. Vet your potential new help. Get over your fears of getting screwed again by someone who talks big and can’t make shit happen on the timeline you both agreed on.
So you found a person. They’re working out. Great!
But… now they need managed. Don’t forget about coordinating what they are doing with the rest of your team.
Now, you’re managing a slew of contractors, from your VA to your designer to your copywriter, and that doesn’t even count keeping on track with your business coach and engaged with the mastermind group that you joined.
But the reality of all of this crazymaking is twofold:
1. You’re here because you want to make more money.
2. There are so many options and decisions to make that you feel trapped.
You try another tactic, another contractor, another coach, because deep down, you’re afraid. You’re afraid you’re not going to get the ROI you want.
You’re afraid it’s not going to work.
And a lot of it? Well, it’s only been kind of working, right? Because you’ve been kind of committed. Between all the expert advice and bright shiny objects and and cat videos and whatever the fuck else you’ve managed to dig up out there on the internet, it’s distracting you from making the shit you know you care about actually happen.
It sucks, and you’re sick of it.
So, this is the million dollar question. (Or at least the tens of thousands you don’t need to flush down the toilet on services you’re not ready for yet.)
What if you could bypass all that?
I’m pretty goddamn convinced you can, but you’re going to have to simplify the fuck out of what you’ve been doing. That’s why I offer something that gets you everything you need and gets you past all of the auxiliary fluff and nonsense it’s so easy to get stuck in.
If you want to get past the overwhelm, and get your offer up right now, I want to work with you. Like yesterday.
You don’t have to take the 7 years I did. You don’t need the bells and whistles. You just need the idea, the commitment, and the drive to start right now.
Drop your deposit here, and I’ll be in touch asap. (I’m opening up a few extra days for late September and early October to get us all through launch season in one piece.)
Recent + Relevant Posts:
A big ask – and lots to give.
As some of you know, I’ve been staying at my mom’s since August. It’s helped me stabilize my finances some and keep up to date on all those lovely little pieces of debt I’ve been paying off while I was searching for a job. And if you’ve known me long, you know that staying there…
What happened. (Now leave me alone.)
Lately, I’ve been a little, um, emotional. Tapped out. Closer to fight or flight than I want to be. I kicked a foot-shaped dent into the side of some asshole’s Mini Cooper who tried to get me to get into his car. (I’m pro sex work/ers, but I’m real anti old white guys thinking everyone…
Fuck love and light.
Trigger warning: Woo woo bitches with no backbone taken to church below. I am very, very angry. I’ve been working online for the past 7+ years, and let me tell you, I never planned on being a marketer. Once upon a time, I just wrote. I shared the things I was learning in the hopes…
Eclipse Fever + What’s in a Fix? Client round-up post.
[et_pb_section transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px|0px|54px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on” column_padding_mobile=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off”] Between Mercury…
Filed Under:
Dusti Arab, Fractional CMO
And the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams.
Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can't get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.)
She is the host of Referral Worthy, a podcast for small business owners ready to go from "best kept secret" to the go-to name in their niche.