You know you offer top-notch business, but does the rest of the world? Being visible online can be surprisingly easy.
With so much advice about the million ways you can tackle marketing your business online, knowing where to start can be completely overwhelming.
Today, we’re giving you 3 ways to prevent your online business from going ‘Casper’ so you can be ultra visible online to your right people.
- Give Away Your Best Advice – For Free
What’s the one thing your clients ask you all the time?
Everybody has questions, your clients especially. So help them get to the bottom of things. You already know what they are looking for – so target that one specific need or question.
A lead magnet is your downloadable freebie that answers that question. Picture a virtual magnet absorbing your target demographic on to your site like quicksand but less messy. (Come on, who doesn’t love a mixed metaphor?)
Add a catchy and to-the-point slogan, turn it into a PDF with tantalizing pictures to go along with it, and you’re on your way to shining like a virtual diamond. Create yours fast by referring to this tutorial.
- K.I.S.S.
Keep it simple, sassy-pants. Simplicity is key. Deciding on what we want and have to do throughout the day is hard enough, which means even great content can be ignored if you’re not careful.
That’s why you want to keep your material simple and easy to digest.
In order to keep your readers amused and clicking, keep all of the information about your amazing business short, sweet, and to the point.
Refer to this cheatsheet created by marketing master Seth Godin to make all of our lives, your customers’ included, easier.
- Fly Your Social Media Freak Flag
Let’s face it, social media is how you show your business’ pretty face to the world. If you want to engage and interest your readers, you’re going to need to appeal to their eyes first.
A strong social media presence is going to show your customers exactly what you’re all about, and that’s money. Keeping an updated and current social media profile will show your customers just how dedicated you are to your brand – and them!
Curious how to keep up with it all? Here’s some helpful information on how to maintain and create traffic through social media.
You know your business is worth investing in or else you wouldn’t have started it. Now it’s time to show the rest of the world what you’re working with.
What’s worked for you for becoming more visible online? Leave a comment and share.
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Filed Under:
Dusti Arab, Fractional CMO
And the founder of the reinvention co, a marketing consultancy specializing in working with personality-driven companies with small teams.
Intense, fun, and relentlessly practical, Dusti understands the lives of small business owners are deeply intertwined with their businesses, and if their marketing is going to be sustainable, it can't get in the way of why they do what they do. (And honestly? It should be fun so they actually want to do it.)
She is the host of Referral Worthy, a podcast for small business owners ready to go from "best kept secret" to the go-to name in their niche.